sub-brand: A companion brand associated with a first-tier manufacturer; typically used on pens sold at a price point lower than the primary-brand products. Used most frequently to allow a manufacturer to penetrate the entry-level market without diminishing the stature of its primary brand; in some cases used as platforms to test unproven features or technologies without risking the primary brand’s reputation for reliability. (definition from Richardspens.com) |
A few weeks ago, we featured a vintage sub-brand in our pen club's virtual "show & tell" - René's vintage Epenco fountain pen. Here are two more nice examples of sub-brands - René's vintage WASP 'Addipoint' lever-filler fountain pen and WASP 'Clipper' mechanical pencil:
(all photos courtesy of René ~ please click on images to enlarge)
"WASP stands for W.A. Sheaffer Pen, so named to separate
them from the still higher-end Sheaffer pens that they still sell,
though they were still well-made pens that live up to the Sheaffer
philosophy of providing the best pens for the money. It's also a brand
that they can use to sell pens made of materials that are less 'serious.'"
"The fountain pen is a lever-filler Addipoint WASP in a beautiful swirly pearl grey, with an original, stiff, WASP 243 Manifold Medium steel nib, and black, shallow conical tassies."
(Above: closeup of the fountain pen's WASP 243 Manifold Medium steel nib)
(Above: closeup of the mechanical pencil's Lahn material-- U.S. Patent No 2,081,538, owned by the Celluloid Corporation)
René:"The mechanical pencil has its inscription at the top end that says, "The Clipper / WASP Pen Co. Inc." The material is called, "brown Lahn," and is made of gold-coloured, metallic strips set in transparent celluloid, which gives is a beautiful glitter effect. The metal front cone on this one had lost most of its gold-plating. The pencil takes 1.1mm leads and is fed from the front, twisting the front cone extends the lead out or pulls it back in."
"It's ca. 1938, and I got it from a lot of "junk" fountain pens, ballpoints, and mechanical pencils I got three years ago from e-Bay and mostly forgot about. I came across this one again recently and saw the inscription opposite the clip, and polished the plastic, and revealed the beauty of the material. "
"Here's a good link to a page for further info on WASP pens:"
https://www.penhero.com/PenGallery/Sheaffer/SheafferWaspAddipoint.htm
Nice finds, René! Thanks again for sharing all your newest acquisitions with us :)
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